Webadoodle - Personal Branding Photography in Chester

Personal branding shoot for WIX web designer Zena Barrick · Chester & Eccleston Ferry · River Dee

The Brief

Brand Positioning for a Chester Web Designer

When Chester-based web designer Zena Barrick came to Paul's Portraits, she needed more than a headshot, she needed a complete image bank that could work hard across her website, LinkedIn profile, and ongoing social media content. The result? A versatile, brand-aligned collection of images that are still turning heads and winning clients years later. Zena is the founder of Webadoodle, a WIX-based web design studio serving small and medium-sized businesses across Chester and beyond. As a solo founder, she is the face of her brand — and she knew that strong, consistent photography would directly influence how prospective clients perceived her credibility, approachability, and attention to detail.

Her images needed to work across multiple touchpoints:

Website homepage and about page
Service and portfolio pages
LinkedIn profile and banner
Ongoing social media content
Speaker and networking profiles

For someone in the business of making websites look brilliant, her own visual identity had to be on point. Anything less would send the wrong message.

Two Locations

Chester Home Office & Eccleston Ferry on the River Dee

The pre-shoot planning visit is one of the most valuable parts of working with Paul's Portraits and this shoot is a perfect example of why.

The shoot took place across two distinct locations, giving Zena a genuinely versatile image bank rather than a set of samey studio portraits.

At her Chester home office, the desk was repositioned, a large window became the primary light source, casting a soft, flattering directional light across Zena's face. A subtle fill light balanced the shadows for a clean, professional result that felt natural rather than studio-stiff.

Props and desk accessories were selected carefully to reinforce key brand values: creativity, organisation, and visual flair. Clothing choices were made with Zena's pastel brand palette in mind - some sets styled warmer, others slightly cooler, to give variety without losing cohesion.

We captured:

Clean, front-facing desk portraits with negative space for website banners
Laptop-focused working shots for service pages
Detail shots of hands and workspace
Confident hero images for homepage use

At Eccleston Ferry - the scenic River Dee crossing by the Duke of Westminster's Eaton Estate - we moved into lifestyle territory:

Relaxed outdoor portraits with a natural backdrop
A kayaking set on the River Dee, full of personality
Garden portraits with her dog, warm and approachable
Casual social sets that showed the person behind the brand

The combination of professional office shots and personality-led outdoor images means Zena can show up consistently online without repeating herself, fresh content for months from a single shoot day.

The Result

Images That WIll Work For Years

This is where a well-planned branding shoot really proves its value. Zena's images are built for real-world use, not just a pretty portfolio:

Homepage banner: positioning her as a credible, approachable founder
About page: building connection with prospective clients
Service pages: illustrating her process and working style
LinkedIn profile and banner: consistent personal brand across professional platforms
Social media content: educational posts, promotional content, personal updates
Email signature and press features

That flexibility is the whole point. Rather than reaching for a phone selfie every time she needs content, Zena has a curated image bank that does the heavy lifting.

The true measure of a great branding shoot isn't how the images look on the day — it's how long they keep working. Zena's images have remained in active use years after the shoot. They continue to:

Represent her brand accurately and consistently
Support a strong visual identity across every platform
Reinforce the professional standards her clients expect
Reduce the risk of outdated or mismatched imagery

For a Chester business owner whose livelihood depends on how she presents herself online, that longevity is a genuine business asset.

Zena arrived at the shoot feeling apprehensive. She left feeling something quite different:

"Paul's professionalism and thoroughness in preparing for the photoshoot meant that I felt totally relaxed and confident when the day came… it was actually fun!"
Zena Barrick, Webadoodle

That shift from apprehensive to relaxed doesn't happen by accident. It's the result of a structured process that removes uncertainty before the camera ever comes out.

Looking for Personal Branding Photography in Chester?

Paul’s Portraits specialises in professional headshots and personal branding photography for business owners, freelancers and entrepreneurs across Chester, Cheshire and the wider North West.

Whether you need a single polished LinkedIn headshot or a full branding shoot across multiple Chester locations – including outdoor shoots along the River Dee, in the city centre, or at your own workspace – we’ll plan every detail to make sure you walk away with images that genuinely work for your business.

Ready to talk? Get in touch to discuss your shoot.